ࡱ> y{x'` RbjbjVwVwD44jqRRRRRRRfNNN8 fe.   hd-R @  RR RR ~m8RRu P[^mNqX50enql_^_uu_R~P       DX   e    fffjfffjfffRRRRRR The Supermarket Numbers Game Have you ever gone to the store just for milk, but walked out with eight sale-priced cans of something youd never tasted and eight candy bars? How does that happen? Brian Wansink and colleagues have studied how people make decisions in stores. The results are interesting not only for merchandisers hoping to increase sales, but customers trying to resist the temptation. One way stores increase sales is that standby of merchandising, the multiple unit price. Thats when a sign lists the price for several items, instead of one, say, 4 cans for $4. Of course, you could buy one, but its hard to resist the suggestion to buy more. Wansink found that multiple unit pricing increased sales by almost a third. Heres an even more astounding technique. When Wansink put up a sign that said, Buy Snickers Bars for your Freezer, people tended to buy one. Next though, he changed the sign to read, Buy 18 Snickers Bars for Your Freezer. It probably sounded ridiculous to customers too, but they tripled their purchases to three candy bars, on average. The limit sign is another trick of the numbers that increases sales, even though stores usually intend it to do just the opposite. Lets say soup is marked way down, to bring in customers. The addition of a sign limiting purchase to 12 cans had a dramatic effect in Wansinks study, increasing sales by 112%! To resist the power of supermarket suggestion, write a grocery list at home, including how much you need. At the store, remember how the numbers games work! 00^vpeW[bb 00`OG0RǏُy`QTS_`OpۏFU:We `OS/f`pNNt[rvY FOS_`OpQ^e `OKb Nb@wkQP`ON*g\ǏvSbbFUT NSkQag|g0`HNOُ7hbT? 00 O)Re'Yf[ߘTNFUhxvz@bvBrian WansinkZSXxvzNNN(WFU:W̑/fYUO\OQ-pNQ[v0xvz~ge/f[`cؚ%NvFU[ ؏/f[`bb`vm9egASR g0 00FU:WcGS%NvNyel1\/f Y(uO sSYNFUT~ThN0.U!j_ N N*Nh~{ NO gYNFUTv;`N kY 4CQ4P 0`OS_6qSNSpNNP FO`O_bb QYpNNp v_tf:y0WansinkZSXSs.UV{euO%Ncؚя NRKNN0 00؏ gNyfNN _S~ vel0WansinkZSXHQSbQNagh :N`vQ{mnNNXRg'T! ُeNN__OpNNag06q c Neg N\hbcb :N`vQ{mn18agXRg'T! ُ_N[~[ _NR, N] FO~[Nvs^GW-pNϑtSXR0R N9h0 00 P6R-pNvhR/fFU:WXR%NvSN*N8^(uOO =\{FU[v,ga/f[hQNKNvSv 0kY FU:WckǏ'YE^NOdlP4YNe_f[`Ns^Swww.TingClass.net f[ ~,TR N,TRX00MQ9,TR N}0www.tingclass.net -  PAGE 1 -  68gd4 $ 9r a$ 0182P. A!"#$%S Fe(ᆆ5lE/JFIFC    $.' ",#(7),01444'9=82<.342C  2!!22222222222222222222222222222222222222222222222222" }!1AQa"q2#BR$3br %&'()*456789:CDEFGHIJSTUVWXYZcdefghijstuvwxyz w!1AQaq"2B #3Rbr $4%&'()*56789:CDEFGHIJSTUVWXYZcdefghijstuvwxyz ?]m_;Sw:AWm  Q1E~TbQpoa?*]'I1Ea?*7&( ~T\,. RbQpOʍ'I1Ea?*7&( ~T\,Oʍ'F( ~T\,. RbQpOʓ Q1@X7OʌQa?*7&( ?OʓbX]'FpOʍ'I1Ea?*7&(0_ʍ/I1J`~Toa?*1F) Ra?*LQa?*7&( Oʍ'I1Ea?*7&(0Oʍ'I1@X]'F,. RbP Q1F( ~T?Oʏ31F(  Q1@X7. Q1F(X]'F`~Toa?*1F)~Toa?*LQW ~T~TOʌQa`~Toa?*1F)?Oʏ31F(X]'F Roa?*1F) Ra?*LQa?*7&(0_ʍ/I1@X7OʌQ 93?rQ@X|)wLHGQq-len5Olnx#NOP~DmTQFn+Ѷfꆒhcid8P(_ȷъlDo5Comg*eIA)lG1OK(?mhh.6s\p7I7b\QnzQ"q6"vь ."H"#j]bづpS=1[:}/je+#ZTi ¬ool9" K59j5K, avk k莢v üVL5"\٢:ܽozv1VԬtg+Xe9ӬZM~SWө*j5Fڗ0h ms\]1R9m,Q6+bThEbIъOnh TX.h(M2F&8b,Qoh ThEbF.X.6p"vѶ(Km=bFxO=E IRcCvmT\֍'Vdn۟җs$erW"vm]KbTi LW3x,j%-khZmD@qҺ'*Z cCbcFk]; SyDk0.{f$+ԋj@9XszcAwd/_fG kXu8t{ӴrH׊xZG밸mWofWv޽jg*RK3F:s^eZr7 nZbThYdX}E.xoI"E3mX~m`*]p%7C50+[W4`w?BE}kA&Gj,aKN;נBA\$kAh7h1Y΃aè6YZX]Ƅ|ָs|!(J޻kKTcCjEu #|!N3:j1km8DǠB(cZm7;C{isW` 9pNEbkEQjR u<+pF< 6Ը R$[޹z؀Fǵ1+noW_C~JA(ZѤ ~鰅d!mqֺ֛pC ]u B9BTD&%KhzOO%O²)ZYU:Uܲ'v}fe ԥ,)kIn߸Zd1Ԥ *QW71VQݘ5^On^Eti JcTӛ9tpFOL7 *<9 NqY6Ȼ\VR+.M>kFC[I.Oƌi2o4t ccǨ fE4vH5nzpTR{}(Rcg8>Z[hVţc&HYis#HќCvѶ eNEsN5gfF8k==2Օ4cJKmw˴,O͎+9˱߆J9.kMٌpuf^L è RS +R4M66ub\}==u*Ȱ?6)]/Hs}zHaڄfpIHI}%bh򿈿.B#Fړm.(XmjPm-mvѷҀ"Fڗo4m,E.Z6"FڗnzV}ޡTJ* "|ܷ9mT,{X33隣_PTa\{tw,Ԓ]Jߝc=<]K ]jMJxXES޷2!~2kGh8\V] A>k헶F-62dTk[|'Ј-ILԯp 拭kM\ÊUTt;0 %f9p c3&vZX&F}j-o0-ұ^h0Yu\>%JK6hZyǜ֊O+VEG-/$sX(W'*u:ZvhR.A.UϖB-#<$wkjqO@*4i/X\^z)1KޖC/n̚dc\ME7>s=kv67|`K 2+׆*,hJ6VR>,2i6dOq\楯 gpZ3Z~;7dU,Ij"lR`HN{ip $JAwS]։EiĊ7c\ʐ1wpOznjC? ^2M#[>$m>e ~x}Zx,qںn[)4KqA^Khrpε!E/ym}|״4!ROz׾cj˭g^jcd+晦f=jiX[T p4ru@[PF=+Xg+Ѿ]KFژRm6m徢mQq8pt"i4mc*| EQ-z@j;W:nB<~lMwe;J[&M4bN$I+f1qOϴV'qfyYM= ZDøtEpx:z%\Dt4'Iê, Dtk'W$b\tu Vsg4d]bJ vѶongB].cXЩ((ojMTl|C`۲E]H1 |& s9Ft$En}ԶLF8j-(Fn3s9QU+NQIc HW Mj]{%%լ:IzmYڷuIIBWSjV94}/M!@Mw­gkD{*v)E⍵&]Qx_?S%~JsQ2=j]mv2/cU[sW Jd+}> zpF\ e^T"*`kSmC5`Sʔns(b%ŸMkU`θD&M=cpq \k*HԐt$MTiiS۸lbX|z8)sXF̍9nrr|'J-H9,QJ԰FpV3Tuב\k9<ҭk:\tc(}+4ΥJc ӭ S:_8,tΜѓkÿ5FGZiR10H>L!J_d8=kWU{"#\Ɇpm9l<EWYl>Ϳ=kBA_e]f)eaUt5mbwrX C{⋋O_F;9B1ޝ%%C-O6ppkKDqKK`S|:3nN(G)k 4m<)k!Vn9ou$۹`TUƕ81Sˡ׎F驏2~LӼQ. X'&k3/LoԛyJvZ璢DrĥGRkmf[[j9֦[zֽ6QG߾R 7v0PsS V4snO|nGq)ELT][GN-HT<Uk u[ߗBDBWwbZ4){ zFڗn(Z\lE M:$^j=V`v4c-zV,>U5ak wJ9b$~\V}xz۹[H&AVΣ"}j#$U֤|W^C?xutNGt?Ak9NX۞PP.Ǟmɮ{`Q0* 8.+(\&mWcLŖVZ=o{G1{yfi$Q!)ӥXXz҂5]}Н[-t./Ρ]ΒEMد56ԻhHv"RE.ڐ/(,?ڱ*EGmI1@G&(G&(b=m1F(F*Mmv#1F( mI1@/81Fs@XaqT5;zҺ$7 v8u#3oz8D12"G­.Nsj6"F*LfeY]NIN+mAԛsF(9''yjdh]H栏öyQ[i1AбU- Dz5T0Ի} A)>gtss9%QBv@RJw3nt.P 2E~2}[sE^^[:U &ڴ6D'(;d>d`EQʭIi3.G_19ϦE=ÑZ8qA_X{R݂]B#aK8qҍǕhRmmv#6Ѷ#F>jmxzGQՈO5Gƣ)$w->>f*V'c-[䌶3Xk>q SȭmSjt:wqZ 8cƠNRsv*\YEvp)!ӭKUQ4/M.[G(I6ӹ#jMbG&(F*LQW0"P*6ӻb=m1F)dQmV YW+֩^+OmSKYL wĵHtpI{W*"X" :_6]T!T phonetic2*B*`JphfffCJOJQJo(^JaJ5\.1. caption15\`^@B` nf(Qz)!dXD[$dYD\$a$$1$CJOJQJ^JaJKH8 @R8 ua$$G$ 9r CJJ@bJ u w'a$$G$&dP 9r CJ^\^ z-zSOvza$$1$&dPCJOJQJ^JaJ<KH^]^ z-zSO^za$$1$$dNCJOJQJ^JaJ<KHVV /\8 Char Char*5CJ,KH,PJ\_HaJ,mH nHsH tH^^ /\8 TopSage.com& 8NWD8XDdYD^` CJaJff /\8TopSage.com Char Char$CJKHPJ_HaJmH nHsH tHHH /\8paraN.WDXDYD`CJaJNN /\8 para Char$CJKHPJ_HaJmH nHsH tHDD /\8ParaheadWDXD2`5RR /\8'Y[Q* NNVDWD8XDYD^` CJaJJJ !/\8reply N.VDXDYD^CJaJPP /\8 reply Char$CJKHPJ_HaJmH nHsH tH6"6 -/\8answer"d,CJaJX12X /\8bt3##$$$dh2@& XD2a$B* CJ\aJphhABh %/\8bt4'$$$$d,d@& XDdYDa$ B* CJOJPJQJ\aJph3XQX $/\8bt4 Char05B* CJKHPJ_HaJmH nHph3sH tHHbH /\8Y/N"&   VDWDP^ `56FrF /\8bt$'$WDXD2YD2`a$5) /\8uxbb /\8 Directions&)-WDXD2YD2^-`6CJ]^JNN /\8bt2*$dhXD2a$5B*CJ\^Jph33VV /\8readme,+\dN.WD8XDYD^`\aJFF /\8 SampleAnswer,$`a$5RR "! answer Char$CJKHPJ_HaJmH nHsH tH88 n6c cnn_dynone1 <e G HTML 2(3 ,3Q 5[5X6/\89 n:;+m;`??jA9A^A`A(BrCDlEuEKFU'GkYHgI@K LbL/NZNOORR*.RTYR;>S-UBVzV=WjX4YCYZ/Z[9]6h]^9^~^K$`&`rA`han6cec6d>d6&efgbmg{gE8mP8pMlp+q7qbqr/r6t$tH-tYftit'EulunugRvvvcwXx!yE|WXYO0>&Uag-)!bO!%,Pg[C!W>EQt:{cGSkt8s2jj@q^u!]c{ gm 4b|xd cr0G.dB4hhei!q:<cHs;)A `8Eg7942O;2u>M68y?>-8D-BU>7EkGNVX1cd%SY9K\4F0(&R&f 'G8R1gr4?aV*O/ADK"1.~J@(@@@@Unknown Gz Times New Roman5Symbol3& z Arial7&  Verdana;[SOSimSun;5 wiSO_GB2312;ўSOSimHeiO& k9?Lucida Sans Unicode;Wingdings Qhww!GAA)A)!Z&!),.:;?]}    & 6"0000 0 0 00000 =@\]^([{  0 0 00000;[ff2q ?'*22 Normal.dotUnit 1 guoyaxinUser)                           ! " # $ % & ' ( Oh+'0  8 D P \hpxUnit 1  guoyaxin Normal.dotUser147Microsoft Office Word@Ɣ @ 5O@rvɝ-@QmA)՜.+,D՜.+,D   $,4<WWW.YlmF.CoMf' ` ?GKSOProductBuildVer2052-6.6.0.2461  !"$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefgijklmnoqrstuvwzRoot Entry F0B^m|1Table#WordDocumentDSummaryInformation(hDocumentSummaryInformation8pCompObjm  FMicrosoft Office Word ĵ MSWordDocWord.Document.89q